Know Thy Designer

“The unexamined life is not worth living.” — Socrates

Socrates implores each of us to know thyself. The Apostle Paul exhorts us to examine ourselves. So, in an effort to better understand myself, I recently took the VIEW assessment to determine my approach to creativity and problem solving. By evaluating the answers to 34 questions, VIEW provides information about personal preferences in three areas: orientation to change (Explorer or Developer style), manner of processing (External or Internal style) and ways of deciding (Personal or Task style).

Because I think it’s important for clients to understand a graphic designer’s creative disposition and problem solving approach, I’d like to share an abbreviated synopsis of my results.

My styles were assessed as Explorer, Internal and Personal. A few implications of each are:

Explorer
Works well without structure and authority
Maintains energy by working on a wide array of tasks
Gains energy from envisioning the big picture

Internal
Prefers working in quiet environments
Learns and works best when alone (prefers solitude)
Learns and takes in information visually (observing and reading)

Personal
Sets priorities based more on a personal and caring kind of judgment
Prefers dim or darker environments
Prefers communicating strong points about options

More than anything else, the VIEW assessment confirmed my decision years ago to pursue a career as a freelance graphic designer. And my clients reaffirm it every day.