I was recently rummaging through a box of old projects when I came across this logo on a poster I designed for the Evangelism Department of the Baptist General Convention of Oklahoma in 1979. It was for their annual Youth Evangelism Conference and is possibly the first project I ever did for the convention.
Back before computers and vector graphics, custom lettering had to be done by hand with templates, straightedges, French curves and technical pens. Spot colors for printing were achieved by using an X-Acto knife to cut overlays out of Amberlith for each individual color. All of which had to be registered by hand.
In some ways, I truly miss those days. You had to be a craftsman as well as a designer. There was something intrinsically satisfying about using your hands for more than just pounding a keyboard and pushing a mouse or stylus around.
To check out more custom lettering from that bygone era, click on the link below.