The Art of Logo Design

“The logo is essentially a mask. It stands in for who we are.” — Steven Heller

Logos surround us. Utilizing a silent vocabulary of color, shape and typography, graphic designers give a visual identity to companies and organizations of all types. From cave painters to modern designers, artists throughout history have been reducing the complex down to simple ideas that communicate with the world.

“A logo should be simple, well-drawn and interesting.” — Gerard Huerta

As part of its Off Book documentary series, PBS takes a look at logo design — from its beginning as cave paintings, to the complex visual designs of today — and interviews designers to break down the thought processes that go behind some of the world’s most iconic logos.

Watch the six-minute documentary by clicking the link below.

The Art of Logo Design

To see a few of my timeless designs, click on this link:

Glad They’re Still Around