Freudian Slippage

“For those who regret what keyboards and touch screens have done to their penmanship, typographer Harald Geisler has an answer: Sigmund Freud.” — Sarah Sloat, The Wall Street Journal


Sometimes a font is just a font, except when it is based on the handwriting of Sigmund Freud, the neurologist who lived from 1856 to 1939. His research and studies led to the foundation of psychoanalysis. Harald Geisler turned his fascination with the famed psychoanalyst’s century-old letters into “typo-analysis” and subsequently created an elegant typeface.

“It made me smile to imagine a person writing his or her shrink a letter set in Freud’s handwriting,” says the typopgrapher, who studied original documents in the archives of Sigmund Freud Museum Vienna and Freud Museum London to develop four alphabets that are interchanged at random —”slippage,” if you will. While typing, you never know what version of each letter will appear, creating words that look like authentic handwriting.

Using Kickstarter, Geisler set a funding goal of $1,500, which would have paid for travel and accommodations in Vienna. The campaign, which closed earlier this year, raised more than $25,000, allowing the Frankfurt typographer to spend a longer period in Vienna studying the looping tails of Freud’s “p”s and “q”s.

To see this fascinating font in action and a short video about the project, click on the link below.

Sigmund Freud Typeface