The Illinois Baptist State Association wanted to challenge every Illinois Southern Baptist — during 2012 — to pray twice a day for the salvation of two lost friends, family members, neighbors or co-workers. After selecting the Choose2 theme, they contacted BOYDesign to create the promotional materials to make it happen. After the logo was designed, a brochure was created to explain the emphasis, along with prayer commitment cards to be used by individual church members.

The initial response to Choose2 has been overwhelming. In the first eight weeks, over 100 churches have taken the challenge and more are joining each week. Eventually, a generic version and a Spanish version of the materials was created.