In 2015, the SBC International Mission Board hosted a “by-invitation-only” retreat with its new president, David Platt. The event was held over a weekend at a resort along the gulf coast of Florida. Besides hearing the vision and goals of the new president, participates received first-person briefings from some of the places on earth most hostile to the message of Christ. They learned how the Lord is impacting these places, what needs to be done to finish evangelization and how they can make an eternal impact through personal involvement.
To attract participants, the IMB asked BOYDesign to create an invitation that reflected the importance of this unique opportunity to be on the ground floor of strategic mission endeavors. To accomplish this, the brochure utilized gold foil embossing, spot varnishes and high-quality paper.