The Illinois Baptist State Association wanted to challenge every Illinois Southern Baptist to pray twice a day for the salvation of two lost friends, family members, neighbors or co-workers. After selecting the Choose2 theme, they contacted BOYDesign to create the promotional materials to make it happen. After the logo was designed, a brochure was created to explain the emphasis, along with prayer commitment cards to be used by individual church members.
The initial response to Choose2 was overwhelming. Within weeks, over 100 churches had taken the challenge, with more added each week. Eventually, a Spanish version was created, along with a generic version for use by other state conventions who wanted to use the materials.