To encourage and assist pastors in guiding their church families to think about using wills or trusts to prepare for the future and fund cherished ministries after they are gone, the SBC International Mission Board contacted BOYDesign to create promotional and educational materials using the theme The Last Full Measure of Devotion, borrowed from Lincoln’s Gettysburg Address. Collateral materials included direct mail and email postcards, banners, ads, booklet and response card.
